Audiobooks

If you have read the Tolkien classic ‘The Hobbit’, chances are that you have seen the Hobbit movies too. Would you head to an audiobook that narrates the book? If you do, would you buy a book from an audiobook company?

The digital publishing industry is made up of e-books and audiobooks. They complement, not compete with the traditional books. Audiobooks offer different kind of experience – you can hear the books on the walk, on the drive, while cooking or any other activities that do not ‘demand’ attention.

I recently reviewed an audiobook application and bought an audiobook. The app experience was underwhelming and I was amazed to see the difference of treatments to the Android app vis-a-vis the iPhone app. So, here is my design concept that will give an enhanced experience of an audiobook app.

Audiobook Mindmap

Audiobook Mindmap

Audiobook Concept Page 1

Audiobook Concept Page 1

Audiobook Concept Page 2

Audiobook Concept Page 2

The Electric Generation

We are indebted to the scientific society of the 1900s who invented technologies we take for granted.

One of the inventors happens to be Nikola Tesla. Elon Musk is redefining the electric cars through his venture Tesla Motors. Major automobile manufacturers have taken their steps building electric cars – Nissan, Chevrolet, Toyota. Those who are genuinely interested in understanding the electric car history can read about Better Place (started by Shai Agassi, now closed) and watch the documentary “Revenge of the Electric Car” on Netflix.

While the electric cars’ evolution is on, it has not stopped the automobile world to leverage their technology to the most ubiquitous form of transportation in most countries – the bike. One of the companies that is manufacturing an electric bike in US happens to be Mahindra, naming its electric bike as “GenZe”. If you happen to be in Bay Area or Los Angeles, chances are that you might have seen that bike on the road.

I designed a mobile app concept for GenZe. The users of the mobile app are students, pizza delivery guys. The idea of the app was simple – know the bike’s essential parameters before turning the engine on. 100+ parameters of the bike are up in the cloud. There are sensors on the bike that give crucial data about the bike’s mechanics, electrical, tire pressure, etc.

The iOS and Android app offer the similar experience, with one exception. Android phones have a desktop widget of the App – no need to launch the app. There is also a micro-website that gives detailed analysis of bike’s usage.

GenZe iPhone app

GenZe iPhone app

GenZe iPhone app

GenZe iPhone app

GenZe Android app

GenZe Android app

GenZe Micro Website

GenZe Micro Website

The travel bug

Raise your hand if you love to travel :). Both for work and pleasure.

Being a designer has taken me to new places like US, UK, Malaysia and India. I love to travel.

Its easy to travel in India, my native country. The modes of transport are easy to understand and arrange. Same is the case with UK – great country for public transit. Malaysia is good too. It is in US where I struggled with – by using public transit. The fault was entirely mine.

I was in California after a good gap of 7 years. I should have started driving the car in US by now. It was my second visit to the country, longer than the previous one. The right-to-left wheel transition was a bit baffling to me, initially. I tried driving once and then gave up the thought. I relied on friends to tag along in their cars on weekend outings and sometimes choosing the VTA trains to roam around.

Weekend agenda was simple – explore new places. The downside of using the public transit was time – a simple journey from San Jose (CA) to Gilroy (CA) is a 40 min drive. A public transit journey (combining train and bus) taken around 2 hrs.

Back then, we did not have smartphones. The iPhone was 1yr old. Google was touted to release its first Android device. There was no blazing internet on the phone that we have now. No question of maps on phone.  It was July 2008.

On one of the weekend trips back to home, I missed a bus. Me and my friend waited for the next bus to come, which did not arrive as per schedule. The printed bus time-table at the stop told a grim story of weekend bus gaps. There were relatively less number of buses plying on the roads on weekends.

I thought, we are in the one of the most advanced places on earth, i.e. California. How come we do not have any service / tool / application that helps me travel with public transport? Mobile apps were just beginning to appear on devices. What I was thinking as a concept was a mashup of public transit data, mobile phone capabilities and real time information.

In 2009, I sketched a concept – a public transit app that any tourist, or any city dweller can use to travel. The app is called ‘Ghumiyo’ – a slang in Hindi language, which translated means “travel”. Notice the template I used 🙂 – The Nexus One and the HTC Sense skin used as the Android launcher. 

Here is the app I designed:

Ghumiyo_1

Ghumiyo_1

Ghumiyo_2

Ghumiyo_2

Ghumiyo_3

Ghumiyo_3

Ghumiyo_4

Ghumiyo_4

Ghumiyo_5

Ghumiyo_5

Fast forward to today – I now live in Texas and I drive a car :).

Those cricketing ideas…..

At the moment, India is the ICC Cricket World Cup Champion defending its title in the 2015 edition. As I write, India has started off the defense campaign by a win over Pakistan. Online media, social networks and messengers are loaded with anecdotes, videos, game analysis, predictions and player trivia.

Indians are passionate about two things – Cricket and Bollywood. I have grown up on other sports in India too – tennis and football (soccer). But when it comes to the World Cup of cricket, other sports take a backseat. This will be the first time in 20 years, Indian cricket team will be playing without Sachin Tendulkar. He had been a regular figure in last 5 world cups, garnering maximum accolades to the team.

Over the years, the data visualization aspect of the game has improved. Nowadays, a cricket match analysis is replete with infographics and tools like wagon wheel, projection deliveries, momentum, hawk-eye, snickometer, etc.

There are multiple cameras that capture the action on the pitch and ground through different angles and get the granular data. From the sports data scientists’ point of view, the golden age of sports data (or rather cricketing data) is about to come. We now hear about the video analytics tools deployed by respective cricket teams to gauge the weakness and strengths of players.

Four years ago, I worked on two concepts related to cricket. One is the cricket scorecard and second is an iPad application.

I wanted to change the way cricket scorecards were presented to the users on television and websites. I wanted to give a new feel to it. This was my humble creation as I was just entering into the world of infographics design. Now, I look back and wonder at these designs and think they can be designed better :).

Scorecard - 1

Scorecard – 1

Scorecard - 2

Scorecard – 2

Scorecard - 3

Scorecard – 3

The second concept I did was a Twitter based cricket application called “IndiTalk!”. The premise is simple – talk, talk and talk about cricket. iPad was just launched, back then. The app UI bears good resemblance to the first generation iPad apps. This app, if designed today will probably have a different character to it.

IndiTalk_1

IndiTalk_1

IndiTalk_2

IndiTalk_2

IndiTalk_3

IndiTalk_3

Design for food

Let’s step away a while from the telecom domain :). I am going to present sketches I did for a pizza restaurant in Pune (India), Greens & Olives.

A brief history of Greens & Olives (G&O) should be told here. G&O was started in a place that was perceived as jinxed. The earlier occupant was a restaurant too. Before that, there was a retail outlet. The locality is brimming with 70+ restaurants. Moving to an already crowded competitive space was necessity. G&O decided that the food menu will be vegetarian, no liquor will be served. With odds stacked against it, it was going to be swimming with the sharks for G&O.

In the last two years Aditya Nilangekar, Pavan Iyengar and their team has excelled in creating G&O an exciting restaurant in Aundh, Pune.

Food and ambience is great. Chef’s recommendations are superb too.

The mobile app I designed complements the customer experience G&O team has created in 2 years. The iOS app and Android apps are being designed.

Here are the sketches of the mobile app (mind map and app UI):

Mindmap

Mindmap

Mobile App Concept - Page 1

Mobile App Concept – Page 1

Mobile App Concept - Page 2

Mobile App Concept – Page 2

If you are living in Pune, head to Aundh. Here is the address (opens a new Google Maps window) – Opposite Tangent Furniture Mall, Nagras road, Aundh Pune, Maharashtra. Call: +91 20 3267 3030